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Logistics & Fulfillment

When it comes to running a business there are so many moving parts. Not only do you have the challenges associated with the creation of a product for your customers to purchase, but you also run into the logistics behind getting that product to the customer. Some companies only sell digital products, but that still means having some way of delivering products online. In our case, we sell digital and physical products. Recently we’ve gone from storing and shipping physical products from our location to having a 3rd party warehouse handle it for us.

We did this for two reasons. First off we’ve reached the point where we get so many orders each day that we don’t have the people power to get it done in a timely manner. Secondly we can get far better shipping rates by working with a company that ships thousands of orders a day. So we’ve crossed that bridge and now all of our fulfillment is handled by someone else. Everything is awesome… right? Well just when we thought things were handled we are informed that our new fulfillment solution is going out of business. This means we’re headed back to the drawing board as they say to find a new shipper.

Fortunately it only took us a week to find a new shipper, but now we face the logistics of getting our product to this new shipper. The takeaway here is that running a business is a bit like the people who twirl the plates in the circus. Just when you’re done spinning one plate you need to run to another to get it spinning again, and just when that one’s taken care of there’s another plate that needs your attention. It’s never ending, but all and all it’s a fulfilling experience. Both challenging and rewarding at the same time.

If you’re thinking of starting a small business just know that you’ll make a lot of mistakes, but it’s okay. Learning is rarely as easy as we’d like it to be.


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